![]() ![]() It was the first company that changed cookie packaging from buckets to standard paper boxes. ![]() Known as the “biscuit trust,” Nabisco was a pioneer in the cookie industry and once dominated the United States cookie market. You might not be familiar with the company, however, you’ve probably heard of its flagship product, Oreo. The “poor little thing” that was acquired was RJR Nabisco. The aggressors utilized a brutal hostile takeover approach. “The most aggressive capital acquisition in history,” is the subject of this bookey. In fact, it refers to capitalists who conduct hostile takeovers without consent from the company’s shareholders and managers. ![]() Reading this title, you may wonder: what does a business war have to do with barbarians? Actually, “barbarians” here doesn’t refer to cruel invaders like Attila the Hun. Today, we will unlock the book, Barbarians at the Gate: The Fall of RJR Nabisco. ![]()
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